No heat at 11pm is a booked job if someone answers.
Emergency calls are your highest-margin work, and they arrive after hours. Homeowners call down the list until someone picks up. An instant reply keeps them from dialing the next company.
- Visitor:Furnace stopped working and it's 40 degrees in the house.
- Assistant:That's urgent, we'll treat it as an emergency call. Is it gas or electric, and is anyone vulnerable in the home, like an infant or elderly person?
- Visitor:Gas. Two kids.
- Assistant:Understood. The on-call tech can be there within 2 hours. What's your name, address and best number?
- Visitor:Mark, 1180 Elm St, 614-555-0110
- Service call booked · sent to your phone
Hi Mark, this is Comfort Air. Our on-call tech is on the way to 1180 Elm St, arriving within 2 hours. Reply STOP to opt out.
Example conversation with a made-up business. Yours is trained on your services, hours and service area.
What we usually find
- After-hours calls that go to voicemail
- "Request service" forms with no confirmation of when someone will come
- No way to triage emergency versus routine work online
What changes with us
- Replies in seconds, nights and weekends included
- Asks the questions you'd ask on the phone, in your tone of voice
- Books straight into your calendar or sends you a ready-to-call lead
- Texts the homeowner a confirmation so they stop shopping around
- Sends you a summary and the full conversation instantly
How it works
- 1
Free Leak Audit
2 business daysWe click your ads the way a customer would, time your pages on a phone, and test what happens after hours. You get a short screen recording and a written list of fixes.
- 2
Demo on your brand
30-minute callBefore the call we set up the assistant with your logo, colors and services. You test it with your own phone and see the text arrive.
- 3
Pilot
About 2 weeks to go liveWe put it on your site and the pages your ads point to, connect texting and your calendar, and send every lead to your phone or CRM.
- 4
Monthly review
OngoingWe go through the conversations and bookings with you, fix answers that could be better, and add pages or channels when you're ready.
Common questions
Is this a chatbot?
Technically, yes. But most website chatbots answer a few FAQs and then ask for an email. Ours is set up to get the appointment booked. We train it on your services, service area, hours and the prices you're comfortable sharing, and it asks the same questions you'd ask on the phone. When it has what it needs, it books the slot, texts the customer and sends you the lead.
What if it says something wrong?
You see and approve what it knows before it goes live. It won't quote prices you haven't given it or promise services you don't offer. If someone asks something it can't answer, it takes their details and passes them to your team. You can read every conversation, and we adjust its answers as we go.
Do I need a new website?
No. It's one line of code on your existing site, and it works on WordPress, Wix, Squarespace, Webflow and custom builds. If the page your ads point to is part of the problem (slow, too many fields, no clear next step), we can build a faster one for your ads.
How long does setup take?
About two weeks from the kickoff call for most businesses. Most of that time goes into training it on your business and testing it with you before anyone else sees it.
Where do the leads go?
Wherever you already work. You get a text or email with a short summary the moment a lead comes in. We can also send it to your CRM (HubSpot, GoHighLevel, JobNimbus, or most others through Zapier or Make).
Who owns the conversations and lead data?
You do. We use it to run your assistant and nothing else. We don't sell it or share it.
Want to know what your ads are losing?
Send us your website. Within two business days you'll get a short screen recording and a written list of where paying visitors drop off. It's free and you don't need to get on a call.